When it comes to buying a plane ticket, there’s a specific word that seemed to convince passengers to pay more.
It all had to do with carbon pricing and the environmental impact or air travel.
Carbon offset sounded better than carbon tax.
Take it from a new study by researchers at the University of British Columbia in Canada and the Environmental Defense Fund.
They had folks choose between two flight options – one being an extra $14.
But it mattered how that price was presented to them.
When the extra charge was described as a “carbon offset on aviation fuel production and importation” people were all about it.
On the flip side, people hated when it was described as a “carbon tax on airplane travel and cargo,” according to MarketWatch.
The outlet adds folks consistently picked flights with the carbon fee when it was listed as an offset rather than a tax.
Of course, people also went for the cheaper flight option.
But study authors think sweetening the words makes all the difference.
The idea is that carbon tax makes people think about the cost, and how they’re the ones at fault for flying.
Offset makes them think about the policy’s environmental impact and shifts the blame on the emissions from the airlines flying the planes.
The findings could mean climate-change policies get tweaked since airlines are a giant source of the carbon emissions that are adding to climate change.