Women are choosing to not shave body hair

Razor companies are pivoting their strategy as more women are opting to let their body hair grow out.

RELATED: Kelly Clarkson is TV's newest talk show host https://youtu.be/GZBfM3D_Xnc

Body hair has been embraced by celebrities who speak proudly of their unshaven underarms and influencers who post unapologetically about their visible leg hair. The movement has especially taken off on Instagram and even affected the marketing of a product that once had ads labeling leg hair “objectionable”: Razors.

» USA TODAY delivers current local and national news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, videos and VR.

Up to 50% Off Men''s Shorts at Eastern Mountain Sports. Hurry, While Supplies Last!

More videos