Why is it so hard to focus attention on the climate crisis? We know the damage we’re doing to the climate and we know why we’re doing it. We even know the obstacles to the solution (fossil fuel companies, denialist political parties) and yet it’s still a challenge to keep the issue front and center. After spending 30 years covering the climate crisis, Andrew Revkin knows what it’s like to be sounding the alarms that seem to fall on deaf ears. In this episode, Revkin talks about the huge role social science plays when it comes to talking about climate, explores what it would take to get the world to pay attention, and explains why he says, in his expert opinion, we’re already “in the s**t”.

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