Why Harley-Davidson Is Struggling In India

Harley-Davidson may be the biggest name in American motorcycles, but the U.S. market is aging and shrinking. India and southeast Asia, with massive and growing markets, offered Harley-Davidson hope. But the legendary maker of big iron 'hogs' faces fierce competition in India. In order to succeed, Harley will need to make smaller and cheaper bikes that its most loyal fans might not recognize.

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Xinhua 17 Jul 2019 05:01 CEST

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