According to an Amazon spokesperson, Prime member have saved $100 million dollars in total at Whole Foods, since their discount loyalty program began last summer.
But Business Insider reports that many Whole Foods shoppers claim that they aren't saving much money with Amazon's Prime member discounts.
One shopper said, "They are building a full consumer profile on us in the guise of a discount."
Spencer Somers said he stopped scanning his Amazon Prime member code at Whole Foods because "...it wasn't worth the under $1 savings."
This week Amazon announced that they would slash prices by 20% on hundreds of items and double the number of Prime-member deals available at Whole Foods.
This includes over 300 Prime-member in-store deals coming in a few months, like a 40% discount on asparagus and strawberries.