McDonald's is adding fresh beef to the menu. Wendy's, though, is refusing to let the industry giant steal its advantage in the fast-food burger wars.
On Tuesday, McDonald's announced it was swapping frozen for fresh beef in all of its Quarter Pounders at locations across the US. The fast-food chain is already serving fresh-beef Quarter Pounders at 3,500 locations. It plans to complete its roll-out in early May.
Wendy's has long been the fresh-beef burger king of the fast-food industry.
On Tuesday, Wendy's began tweeting at McDonald's about the fresh-beef news. Wendy's highlighted that not all of its burgers made the swap away from frozen beef.