Wendy's Won't Let Up On McDonald's

McDonald's is adding fresh beef to the menu. Wendy's, though, is refusing to let the industry giant steal its advantage in the fast-food burger wars.

On Tuesday, McDonald's announced it was swapping frozen for fresh beef in all of its Quarter Pounders at locations across the US. The fast-food chain is already serving fresh-beef Quarter Pounders at 3,500 locations. It plans to complete its roll-out in early May.

Wendy's has long been the fresh-beef burger king of the fast-food industry.

On Tuesday, Wendy's began tweeting at McDonald's about the fresh-beef news. Wendy's highlighted that not all of its burgers made the swap away from frozen beef.


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CBS News 22 Mar 2019 21:51 CET

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