Target Corp raised its annual profit forecast on Wednesday after reporting better-than-expected quarterly results.
The gain comes as store remodels and beefed up digital business paid off and brought in more shoppers.
The retailer has also added value by implementing its same-day services, in-store pickup, and Drive-up shopping.
According to Reuters, Target has also been growing in terms of product availability by offering more private label brands.
Overall the uptick has sent Target shares soaring by a staggering 17%.