Russia has seen a sharp increase in beer sales since the 2018 World Cup began several days ago.

Beer is not originally popular among the Russians compared with other types of drinks and, over the past decade, its sales have in fact fallen by nearly 30 percent due to the country's restrictions on its sales and advertising.

However, its sales have in a few days shot up surprisingly fast thanks to the World Cup and rendered many local residents, stores, brewers unprepared.

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