Summertime in the music business means one thing - Festivals.
But, for promoters, the competition to book the best artists — and to draw you to their festival — heats up months before the weather does, and the stakes only get higher for planners as the big show nears.
It can be a risky venture for artists as well, who sign onto joining the lineups of these events, hoping to gain some exposure and a little extra cash.
So how do massive music festivals work? Global News explains.