Rihanna is breaking ground at LVMH with her new Fenty fashion brand, says Business Insider.
The new brand, launched on Wednesday, is the first major fashion brand that LVMH has founded.
The brand is from scratch and the first of its brand to be headed up by a woman of color.
Fenty's new Parisian pop-up is located in the heart of the trendy Marais district.
The pop-up officially opens to the public on Friday but launches online on May 29.
The collection is made of the kind of clothes Rihanna would like in her own wardrobe but could never find.