An ice cream shop in the Russian city of Krasnoyarsk introduced a new variety into its freezers on Thursday.

The 'Poor Jew', an ice cream cone with the Star of David on its wrapper, that has left the locals with mixed feelings.

The ice cream has a white and blue wrapper, similar to the flag of Israel, as well as the Star of David alongside the name 'Poor Jew.'

Some customers who tasted the chocolate and prune-flavoured ice cream were cynical when it came to the branding.

"I think they gave such name in order to hype and increase the sale," said a local resident, who found the ice cream 'delicious.'

According to a local woman "there is a cake called 'Poor Jew' with the same ingredients," so the ice cream was named "in connection with it."

More videos