The New York City Marathon will welcome unlimited, free enrollment in its virtual marathon this year, aiming to attract thousands of runners from across the globe.
“I think it’s critical that organizations look beyond the physical races,” Michael Capiraso, president and CEO of New York Road Runners, which hosts the marathon, told Reuters.
“It’s a great way to engage people around the world.”
With 52,813 finishers last year, the New York City Marathon is famously popular with amateurs and pros alike, attracting massive interest in its yearly lottery entry.
Capiraso said he was eager to draw in runners who might be unable to commit to the travel or expenses, and sees huge potential in virtual races.
Virtual marathon participants will log their marathon miles through Strava choosing to run on the day of the marathon or one of the three days leading up to it.