Just a couple years ago, Doug Evans was making his Silicon Valley dreams come true when he raised over $120 million in venture capital for his juicer startup, Juicero. Now, after the company collapsed, he’s trying to figure out what to do next.
You might have heard of Juicero. The $700 wifi connected home juicer became the embodiment of Silicon Valley excess, and shortly after a Bloomberg story revealed you could squeeze the company’s juice packs with your hands instead of the expensive juicer, the company folded. Juicero was ridiculed for its price tag and the fact that it required a wi-fi connection to work. But Evans says the media got it all wrong, and never gave the company a chance.
Now, Evans has a new obsession: raw water. Evans garnered new scrutiny earlier this year when he announced on his Instagram that he was partaking in a five-day “raw water cleanse.” As he ponders his next gig, Evans joined VICE News to harvest raw water in Northern California.