The day has arrived. Russia kicking off a month of planetary football madness at its own World Cup. over the next month, at office water coolers, cafes and family gatherings, we all get to be experts on France''s choice of a 4-4-2 formation, the offsides rule and the chances of the 32 nations present. Even if the hosts are not expected to lift the trophy on July 15th, Russia''s leader''s already a winner. Just how much political hay Vladimir Putin makes from the tournament.

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