Zhang Fan, a Chinese swimwear designer based in Qingdao used to hear customers in her swimwear store complain that regular swimming caps provided inadequate protection for the neck and face from the sun and jellyfish stings, so she decided to start her own swimwear brand -Face Kini!
Footage filmed on Monday shows Zhang Fan showing off her designs and swimmers wearing her clothing at Qingdao beach.
Face Kini is designed to protect the neck, face and head while also serving as a stylish fashion statement. Full body swimsuits - called Face Gini- are also available in various snazzy designs.
First sold in 2005, Face Kini has become popular among health conscious swimmers, not only does it provide protection, but its designs have become more elaborate, incorporating patterns from traditional Chinese artistry.