Instagram is full of influencers. They’re social media stars who endorse brands and get paid for it. This industry is expected to be worth up to $10 billion by next year.

CGTN's Phil Lavelle explains. 

@santi’s got hundreds of thousands of followers. His first tip: Be authentic:

“People that follow you, they trust you. They follow you because of your tastes, because they like your lifestyle. If you’re going to sell something, it has to be something you really like, not because of the money,” Santiago Lopez says.

A whole ecosystem has sprung up around influencers. Books and guides on how to become one.

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