The Instagram influencer as a species is easy to spot.
Defined by their large social media followings, content from this class of marketers is typically awash with the flossy trappings of young money: trendy designer outfits modeled in exotic locations; marble countertops under carefully crafted flat-lays of pricey beauty products. Even the Instagram mavens with a grittier, every-girl style, all Polaroid grunginess, are dotted with on-brand T-shirts perfectly half-tucked into the hot jeans du jour.
It’s enough to make even the most over-stimulated perusers pause and say, "How much are they making off this, exactly?"
The answer, if they play the game correctly, is a lot.