Apple, Amazon, Google, and Microsoft are partnering with automotive companies that rely on the tech giants to bring phones and artificial intelligence into vehicles.

At its WWDC this week, Apple rolled out updates to CarPlay, which is now available in 90% of new vehicles in the United States. At Google I/O last month, Google announced an update to Android Auto and said Android Automotive, the first card with the Android operating system natively built in, will be available next year,

Amazon Alexa and Apple's Siri are also increasingly showing up in automobiles. IHS Markit forecasts that by 2024 almost 700 million of these software platforms will be enabled in vehicles.

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