Micro-targeting is the strategy used to create highly specific advertisements to narrowly-targeted groups. This is a tactic used by many, many industries -- but arguably no one has mastered the art of micro-targeting like politicians. Jeff Semple explains how companies can turn your Facebook profile into a psychological profile in the latest episode of Global News' explainer video series.

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Xinhua 17 Jul 2019 05:01 CEST

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