Researchers reported on Thursday, falsehoods spread like wildfire on social media, getting quicker and longer-lasting pickup than the truth.

A deep dive into Twitter shows that false news was re-tweeted more often than true news. It was also carried further.

the team, led by Sinan Aral of the Massachusetts Institute of Technology, wrote in the journal Science, “Falsehood diffused significantly farther, faster, deeper, and more broadly than the truth in all categories of information... It took the truth about six times as long as falsehood to reach 1,500 people.”

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