Dennis Rodman: I built my brand alone

Dennis Rodman says he built his personal brand without endorsements and corporate partnerships. The 58-year-old former NBA star is the subject of a new ESPN "30 for 30" documentary, "Dennis Rodman: For Better or Worse." (Sept. 10)

You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/b78d2074ca457dc9ad0b66856d8ecdca

Advertisement
Code: 18WNBR. World Naked Big Sale! 20% OFF Coupon for Sports & Outdoor Items