The Cheesecake Factory's free cheesecake deal proved to be monumentally popular. But, the popularity has created some issues for the cheesecake chain and the delivery service DoorDash.
On Wednesday, The Cheesecake Factory launched a promotion to give away 40,000 free cheesecakes. All customers had to do was order using DoorDash.
After the deal kicked off at 11:30 a.m., the orders came flooding in. Then, the cheesecakes started to run out. Some customers were unhappy to have missed out on the chance to get free cheesecakes.
People visiting Cheesecake Factory locations reported that stores were crowded with DoorDash delivery people. A Cheesecake Factory in Arlington County, Virginia, reportedly faced chaos severe enough to required police intervention.
Cheesecake Factory told Business Insider on Wednesday that it ended up giving away more free cheesecakes than originally planned.
The food chain has extended the promotion and will be delivering more than 60,000 complimentary slices.