So long Google and Apple, Amazon is now the world's most valuable brand, according to a ranking of global companies.
According to the BrandZ's top 100 ranking of the world's most valuable brands in 2019, it's now worth $315.5 billion, a 52% increase from 2018.
Amazon has invested in new areas of business beyond its core e-commerce business, which famously makes little money.
It is now leading the market in Cloud computing and home hardware (Amazon Alexa).
In the past year, Amazon has invested into several different businesses including UK food delivery company Deliveroo and electric truck startup and Tesla rival Rivian.