Big-name advertisers are starting to take notice that Amazon is sharpening its assault on the ad business.
The Seattle-based e-commerce giant is increasingly becoming top of mind for advertisers, with product and search ads on Amazon.com, and its data on shoppers being used to run display ads all over the web. Its ad business is already worth over $2 billion.
Kristin Lemkau, chief marketing officer at JPMorgan Chase, said, "I think that they are a force to be reckoned with, they are excellent with everything they do. You have to do business with Amazon."