Mars is planning to compensate consumers that have bought recalled chocolate products by offering them new goods rather than cash, a spokesman said.
"Consumers can choose which of our products they want and of course they'll get a bit more on top," a spokesman for the US-based food company said Wednesday in Viersen, Germany, near Dusseldorf.
Customers are showing mixed reactions to the plan, the spokesman said.
Mars issued a voluntary recall on Tuesday of several chocolate bar brands in countries around the world after a 0.5-centimetre piece of plastic was found in one of its products in Germany, which could possibly be a choking hazard.
The recall includes items packaged as Snickers, Mars, Milky Way and Celebration chocolates, which will be destroyed upon return.
The recall is being carried out in all EU countries except Bulgaria and Luxembourg, as well as Algeria, Angola, Australia, Bangladesh, Egypt, Ghana, India, Iran, Israel, Jordan, Lebanon, Libya, Madagascar, the Maldives, Mauritius, Morocco, Nepal, Norway, Saudi Arabia, Serbia, South Africa, Sri Lanka, Sudan, Switzerland, Taiwan, Tanzania, Tunisia, Turkey, Ukraine and the United Arab Emirates.
It is also taking place in the French territories of New Caledonia and Reunion, as well as the Palestinian Territories, according to the European Commission, the European Union's executive.
The company said the easiest way for consumers to determine whether they have a product that has been recalled is to look for the words Mars Netherlands on the label, but not all products made at the facility are affected.