The Eurovision Song Contest will expand its audience to the United States this year, the European Broadcasting Union (EBU) announced Monday in Geneva.

US audiences will be able to watch the annual television show for the first time this year as US media group Viacom secured the rights to broadcast the final round on May 14 in Stockholm on Viacom's Logo channel.

Logo's programming is geared towards lesbian, gay, bisexual and transgender audiences, members of which traditionally form an important part of the Song Contest's fan base.

"The Eurovision Song Contest is now a truly global phenomenon and we are extremely happy that US viewers now get to join those all over Europe, Australia and Asia in experiencing the Grand Final of world's longest running annual TV music competition on May 14," song contest chief Jon Ola Sand said.

The EBU, which organizes the competition, started to broaden the song fest's geographic scope last year when it allowed an Australian artist to compete for the first time.

This year's Australian participant, South Korea-born Dami Im, is ranked among the strongest contenders this year, according to bookmakers.

At last year's contest in Vienna, Mans Zelmerlow from Sweden won with his pop anthem Heroes.

Sweden fields 17-year-old singer Frans for Stockholm this year.

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