Gianni Infantino unveiled a plan of action on Monday for his first 90 days if he's elected FIFA president.
The UEFA secretary general is one of five candidates vying to replace Sepp Blatter in the February 26 election.
He outlined his plan at Wembley Stadium in London accompanied by a host of football big names who've pledged their support including Luis Figo, Roberto Carlos, Fernando Hierro, Clarence Seedorf, Jose Mourinho and Fabio Capello.
"I feel a lot of emotion and a big responsibility," the 45-year-old Swiss said. "The image and reputation of FIFA is not very high and it has to rise again.
"These legends who are here are testimony for the love we all have for football.
"Now is the opportunity we have to make a better FIFA."
Among Infantino's 11-point plan are the appointment of a new FIFA secretary general, launching of the 2026 World Cup bidding process, setting up new regulations for football development around the world and reformation of the transfer system.
Infantino will be challenged by Asian Football Confederation president Sheikh Salman Bin Ebrahim Al Khalifa of Bahrain, Frenchman Jerome Champagne, Prince Ali Bin Al Hussein of Jordan and South African Tokyo Sexwale.
They are seeking to replace Blatter as football's world governing body reels from the biggest corruption scandal in its history.
Infantino said he'll also meet with member associations in the autumn, work to gain trust back from FIFA's commercial partners and create a "Legends Team" of former greats to promote the impact of football around the world.
"My main task will be to bring football back to FIFA and FIFA back to football," Infantino said.
"Everyone I speak to loves the game. That's why we need to change, to act, to take right decisions."