Iceland's newly elected president Gudni Thorlacius Johannesson prefers to watch his country's national team with the fans rather than from the rarefied confines of the VIP area.
"Why should I got into the VIP room and drink champagne when I can do that anywhere in the world?" the 48-year-old told CNN. "No, I'll be in the stands with the fans wearing my Iceland strip.
"And with the greatest respect for the French team, they shouldn't underestimate us."
This seemingly principled stance seems a little more populist when you scrape the surface, however: Johannesson can sit wherever he wants at the Euros because he hasn't yet taken office, he explained via Facebook.
"Once I've done that on August 1, I'll obviously have to adhere to all the customs and security requirements of the host when I attend events."
And Johannesson did duck into the VIP lounge for a quick hello before taking his place among the fans before the England game in Nice. It'd be rude not to, wouldn't it?
"Who knows, maybe I'll do the same thing in Paris on Sunday," he said.