"Wow!" Facebook expands "like" button with launch of Reactions

Facebook users will no longer need to be limited by the "like" button.

Facebook on Wednesday announced the launch of Reactions, which gives its users the ability to respond to a post in their news feed with the expanded options of "like," "love," "haha," "wow," "sad" and "angry."

To add one of the new reactions to a post, a user would hold down or hover over the "like" button to see and select another options.

"We've been listening to people and know that there should be more ways to easily and quickly express how something you see in news feed makes you feel," Sammi Krug, a Facebook product manager, wrote in a blog post.

Facebook, which posted a 1.6 billion dollar profit in the fourth quarter of 2015, highlighted the advantages of the expansion for companies.

"We see this as an opportunity for businesses and publishers to better understand how people are responding to their content," Krug wrote, adding that Reactions will have the same impact on ad delivery to users as simple "likes."

In September, founder Mark Zuckerberg said Facebook users had been requesting a "dislike" button as an alternative to the thumbs-up "like" button for years and promised to "deliver something that meets the needs of the larger community."

Founded in 2004 and based in Menlo Park, California, Facebook is the world's largest social media network, with 1.6 billion monthly active users as of December 2015.

Last update: Tue, 28/06/2016 - 17:25
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