Technology giant Samsung introduced new models on Wednesday in the Galaxy smartphone line, as the South Korean company seeks to rebuild its brand after last year's recall of devices that burst into flame.
The Galaxy S8 and Galaxy S8-plus have longer, curved screens and full voice control, but no longer bear the Samsung logo on the front.
The two models, with screens stretching 14.7 and 15.7 centimetres with deeper "infinity" display colours, are to hit US stores on April 21, with pre-orders accepted starting Thursday, Samsung Electronics America Inc said.
The Galaxy S8 "ushers in a new era of smartphone design and fantastic new services," said DJ Koh, Samsung Electronics president of mobile communications.
He conceded that the company needed to mend fences after Samsung's larger Note 7 was pulled from the market after widely publicized incidents of explosions and fires that even saw the smartphones banned from aeroplanes.
Samsung lost billions and fell behind competitor Apple as the world's largest smartphone maker.
"The Galaxy S8 is our testament to regaining your trust by redefining what's possible in safety, and marks a new milestone in Samsung's smartphone legacy," Koh said.
Samsung is offering five colours for the new models: midnight black, maple gold, coral blue, arctic silver and orchid grey.