google.jpg
Photograph: Photo by SEO, used under CC BY-SA

Google has overtaken Apple to take the top spot as the world's most valuable brand, according to an annual report released Wednesday.

With a value of 229.2 billion dollars, Google is 32 per cent more valuable than a year ago, according to the BrandZ study listing the world's 100 top brands as compiled by market research firm Millward Brown.

The brand experts credited the internet giant for its rigorous innovation strategies in step with the pulse of the times. Google has of late been pursuing its vision of making artificial intelligence a more integral part of everyday life.

According to Millward Brown, Apple's value has sunk 8 per cent in the last year to about 228.5 billion dollars. In the previous year the iPhone producer had taken the top spot back from Google.

Rounding out the top 5 were Microsoft, which gained 5 per cent to 121.8 billion dollars, the telecommunications giant AT&T, which saw a 20-per-cent value rise to 107.4 billion dollars, and social media leader Facebook, which rose 44 per cent to 102.5 billion dollars.

Millward Brown produces its list based upon analysis of the companies' financial figures, consumer surveys and estimates. It is the 10th report the market researcher has published. The consulting firm Interbrand produces a similar list, in which it ranks Apple ahead of Google.

Related stories

Google takes on Apple with launch of new smartphones

Google parent Alphabet rivals Apple as top-valued company

Western arms firms keep lead role in global sales

In tech selloff, fears of bubble 2.0

Latest news

Thousands of Romanians revive anti-government protests

Thousands of Romanians turned out on Sunday to renew their demands for the government to step down amid accusations it is trying to protect corrupt politicians.

Francis, first pope to visit Anglicans in Rome, weighs S Sudan trip

Pope Francis became the first leader of the Catholic Church to visit the Anglican community in Rome on Sunday, where he said he was considering a trip to famine-struck South Sudan.

Ibrahimovic lifts Man United past Southampton in League Cup final

Zlatan Ibrahimovic scored an 87th-minute winner as Manchester United beat Southampton 3-2 in an exciting League Cup final on Sunday.

London screens Iranian director's film amid Oscars boycott

Thousands of people watched a free screeening of Iranian director Asghar Farhadi's film "The Salesman" in London on Sunday to coincide with the Oscars.

Real Madrid stage comeback to stay top; Messi scores in Barcelona win

Lionel Messi scored the winner as Barcelona beat Atletico Madrid 2-1 on Sunday to move top of the Spanish first division.

Dubrovnik Sun Gardens Hotel member of The Leading Hotels of the World

The Dubrovnik Sun Gardens Hotel has joined the Leading Hotels of the World, Ltd., a global hospitality consortium of more than 375 hotels and resorts in over 75 countries.

Biggest Bosnian Serb party ceases all contact with Izetbegovic over ICJ judjment review request

The main committee of the biggest Bosnian Serb party which makes up the ruling majority in Bosnia and Herzegovina decided o Sunday that its officials would cease all contact with member of the Bosnian President Bakir Izetbegovic until the crisis occurred following the submission of a request to the International Court of justice (ICJ) to review its ruling against Serbia is resolved.

Egypt court adjourns Morsi retrial over prison escape

An Egyptian court adjourned a case against former president Mohamed Morsi until March 29 on Sunday, during the first session of his retrial over orchestrating a prison escape during the 2011 uprising.

Hamas rejects Netanyahu's proposal for international forces in Gaza

The Islamic Hamas movement rejected on Sunday Israeli Prime Minister Benjamin Netanyahu's proposal to send international forces to the Gaza Strip, the coastal enclave that Hamas has been ruling since 2007.

Deloitte: Growing optimism among CFOs

Chief financial officers (CFOs) in Croatia are more optimistic about growth and financial prospects in 2017 than they were last year, with most of them expecting increases in their company's revenue, a survey shows.

Russian agents main suspects for attempted coup in Montenegro

Russian citizens Eduard Shumakov and Vladimir Popoc, suspected of organising terrorist activities in Montenegro and forming a criminal organisation, are agents of Russia's Main Intelligence Agency (GRU), British, U.S. and other intelligence agencies confirmed, the Podgorica-based media reported on Sunday.

Six injured, 96 detained in Berlin fan clashes

Six people were treated in hospital and 96 detained in clashes in Berlin between fans of Hertha Berlin and Eintracht Frankfurt, police said Sunday.