Adblock Plus begins selling unblocked ads

The popular browser add-on Adblock Plus is to begin selling ads that cannot be blocked by users, the company behind the tool announced on Tuesday.

Website operators will be able to use a self-service platform to "pre-whitelist" their ads so that they appear on the 100 million devices using the ad-blocking tool, according to Eyeo GmbH.

Adblock Plus, which is among the most popular browser add-ons, works by filtering out ads like banners and pop-ups to provide a better browsing experience and reduce tracking by advertisers.

The German company said websites looking to whitelist their ads would need to fit certain criteria in size and positioning to ensure a "non-intrusive ad experience."

Last update: Tue, 13/09/2016 - 20:18

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