Adblock Plus begins selling unblocked ads

The popular browser add-on Adblock Plus is to begin selling ads that cannot be blocked by users, the company behind the tool announced on Tuesday.

Website operators will be able to use a self-service platform to "pre-whitelist" their ads so that they appear on the 100 million devices using the ad-blocking tool, according to Eyeo GmbH.

Adblock Plus, which is among the most popular browser add-ons, works by filtering out ads like banners and pop-ups to provide a better browsing experience and reduce tracking by advertisers.

The German company said websites looking to whitelist their ads would need to fit certain criteria in size and positioning to ensure a "non-intrusive ad experience."

Last update: Tue, 13/09/2016 - 20:18

More from Science & Tech

Lost Russian space freighter sought in Siberia, near Mongolian border

Search teams on Friday were looking for a missing Russian space freighter believed to have crashed in southern...

Reddit to crack down on "toxic" Trump users

US-based news sharing and discussion website Reddit will take action against "toxic users," in particular some of...

Facebook accidentally deletes some of founder Zuckerberg's posts

The social media website Facebook accidentally deleted posts by its founder Mark Zuckerberg on Tuesday, including...

LinkedIn to create 200 new jobs in the Republic of Ireland

Professional networking website LinkedIn will create 200 new jobs at its regional headquarters in Dublin, the...

Scientists confirm largest coral die-off on Great Barrier Reef

Australia’s Great Barrier Reef has had the worst coral die-off since measurements began as a result of ocean warming...