The family that owns Danish toy company Lego, known worldwide for its plastic building blocks, has carried out a generational transition in the board of the company.
Thomas Kirk Kristiansen has become deputy board chairman, swapping roles with his father, Kjeld Kirk Kristiansen, who will become an ordinary board member, Lego said late Wednesday.
"I look forward to taking on a greater responsibility on behalf of the fourth generation of my family," Thomas Kirk Kristiansen said.
The 37-year-old joined the Lego Group board in 2007 and has since worked closely with his father and Lego Group chief executive Jorgen Vig Knudstorp.
The family-owned firm was founded 1932 and is one of the world's leading toymakers.
In 1958, the father of Kjeld Kirk Kristiansen, 68, patented the plastic building blocks that can be assembled to make cars, planes, little cities, spaceships and other designs.
Thomas Kirk Kristiansen will also become chairman of the Lego Foundation, while his father becomes deputy chairman.
Kjeld Kirk Kristiansen was to remain chair of the family's holding and investment company Kirkbi A/S, which owns 75 per cent of the Lego Group.