As of July 11 Hypo Alpe-Adria-Bank will be operating under a new name, Addiko Bank, both in Croatia and other countries in this region - Slovenia, Serbia, Bosnia and Herzegovina and Montenegro, a news conference heard on Thursday.
Presenting the bank's new visual identity, Austria's Hypo Group CEO Ulrich Kissing said that the changes would not affect only the bank's visual identity and name but its entire system of operation, and that this would include its turning to operations with citizens and small and medium-sized businesses.
He would not comment on the cost of the bank's rebranding.
Recalling problems in the bank's past and the fact that its branch in Croatia ended the year 2015 with a loss of close to HRK 2.5 billion, Kissing said the bank's new owners, the US fund Advent International and the European Bank for Reconstruction and Development (EBRD), had covered the loss and the bank now had high capital adequacy in the region and in Croatia, while the share of bad loans had been reduced to 11% in the region and 8% in Croatia.
He said that Addiko Bank would turn from investments in major real estate projects, where it had lost huge amounts of money, to investments in the real sector.
Hypo Alpe-Adria-Bank CEO Mario Zizek said that the process of rebranding would be completed by the end of September this year.
Answering reporters' questions, Kissing also commented on the conversion of loans tied to the Swiss franc to euro-denominated loans, saying that the bank had completed the conversion process, which had contributed to its loss, but that it still considered the law on conversion unconstitutional and would therefore stick by its complaint to the Constitutional Court.