No joke: A man who dresses head to toe in white and who is fed up with Serbia's political scene says he will try to "move the masses" with his candidacy for president.

"I am an untainted person whom the people love, people who recognized my honesty, someone who will move the masses," Luka Maksimovic told dpa on Tuesday.

Maksimovic goes by the mock name Ljubisa Preletacevic Beli, a hard to translate pseudonym that alludes to someone who "flies from party to party" in order to remain a part of the ruling establishment.

The last part - Beli - means white.

He is one of the 11 candidates to throw their hat into the ring for the April 2 vote. The powerful conservative prime minister, Aleksandar Vucic, is favoured to win.

Beli wears white pants tucked into thick woolly white socks, in the manner of a Serbian peasant. On top he wears a white blazer and tie, like a posh Belgrade resident. The look is meant to evoke a rural Serb who has moved into the capital's political circles, but can't shake his past.

Beli may be a jester but he's no bozo. The 24-year old is a graduate of the Belgrade University's School of Political Sciences.

One of his biggest selling points as a candidate is his unpretentiousness.

"I am not competent to run the country," he said. "If I win, I will invite 20-30 people, intellectuals such as those who are now leaving the country, to do the job. I would just be the central figure." 

In his words, it is a concept proven in Mladenovac, his hometown 50 kilometres south of Belgrade, where since 2016 his group leads the opposition with 12 out of the 53 councilmen. 

"With this satire, there I front a very serious work our people are carrying out. It would be the same if I win the presidential elections," he said.

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